Our Process

Every Mayfly project follows a well-established, collaborative process designed to keep information organized, responsibilities clear, and each step moving forward. Your detailed project schedule keeps everyone aligned with defined milestones and delivery dates.

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Step 1.

Editorial


Copyediting and Proofreading

Before book design begins, your manuscript should be copyedited and close to final. Some authors come to Mayfly with proofreading already complete; when needed, we can provide proofreading to identify lingering spelling, grammar, punctuation, and consistency issues before production. Minor corrections identified later can be incorporated during the Author Review stage.

  • Timing: 2–4 weeks
  • Required: Copyedited, close-to-final manuscript
  • Resources and Notes: If proofreading is needed, you’ll work one-on-one with a proofreader to finalize your manuscript. See our Manuscript Prep Guide for general cleanup tasks and preparation tips.

Step 2.

Design


Book Cover Design

We begin with a collaborative, creative process to understand your vision for the book. Based on your direction, we’ll create custom cover concepts for you to review and gather your feedback to finalize the front cover. The spine and back cover will be completed during Final Steps, once the final page count and back cover content are available.

  • Timing: 2 weeks
  • Required: Close-to-final manuscript; completed Design Form
  • Resources and Notes: Complete our Design Form to share your vision and help guide the design process. We’ll review it together during a kickoff meeting. Cover concepts will be sent by email as a PDF, and we ask that you provide feedback within 5 business days.

Page Design

At this stage, we design the overall look of your book’s interior. We’ll send a sample of pages for you to review, including recommendations for the body text, headings, chapter pages, and other textual or visual elements that contribute to the book’s appearance and reading experience. After gathering your feedback, we’ll finalize the page design and use it as a custom template for Typesetting. Text corrections can be marked later during Author Review, after the first typeset proof is complete.

  • Timing: 2 weeks
  • Required: Final manuscript; completed Design Form
  • Resources and Notes: Page design cannot begin until the manuscript is professionally edited and final. See our Manuscript Prep Checklist for guidance on preparing your final Word file before design begins. We’ll send the page design as a PDF. To review, print the pages to see fonts at their intended size. At this time, you are reviewing and finalizing all of the design elements inside of your book. Text edits can be identified after the first layout is complete and passed on to you for review.

Step 3.

Production


Typesetting

We’ll format your manuscript page by page using the final, approved page design, transforming it into the finished interior of your book. Once typesetting is complete, we’ll provide a first PDF proof for you to review and proofread during Author Review.

  • Timing: 2–5 weeks, depending on length and complexity
  • Required: Approved Page Design
  • Resources and Notes: Please note that no last-minute editorial changes will be accepted while your book is being typeset. Any edits or typos you identify should be included during the Author Review of your first typeset proof. The first proof will be delivered as a PDF.

Author Review

At this stage, you’ll read through your book one more time, now formatted as it will appear in print. It’s common for lingering typos and small errors to become more noticeable once the book is fully typeset. Mark any corrections directly in the PDF, and once your review is complete, email us to let us know. If you’re working with a proofreader, this is also a good time for one final review.

  • Timing: 1–2 weeks
  • Required: First typeset proof of your book
  • Resources and Notes: This is an important step that requires the author or proofreader to review the full book. We also require you to use Adobe’s Free Acrobat Reader to mark up your edits. Here is a helpful video on how to use the Adobe markup tools. Once your review is complete, email us to let us know so we can begin implementing the requested changes.
  • Additional Note: At this stage, edits should be provided as PDF markups, so an updated manuscript with edits will not be accepted. You are instructing the designer on edits and changes needed, not making the edits yourself.

Final Edits and Corrections

We’ll implement the edits you marked during Author Review and provide an updated proof for your review and approval. If additional corrections are needed, the review-and-revision process can be repeated. This is the time to make any final changes before your book moves into the final production stages.

  • Timing: 1–2 weeks, depending on edits
  • Required: Completed Author Review
  • Resources and Notes: We include up to two rounds of revisions. Please complete any additional review and report back within one week of receiving an updated proof.

Step 4.

Final Steps


Publishing Support

Before publication, we can help with key publishing tasks such as obtaining ISBNs, registering your title, applying for a Library of Congress Control Number (LCCN), and preparing or uploading final files to your established Amazon KDP or IngramSpark account.

  • Timing: 1 week
  • Required: Completed Registration Form
  • Resources and Notes: Complete our Registration Form with the information needed to register your title and prepare your publishing accounts and files.

Full Cover Design

Now is the time to provide the remaining content for your full cover, including back cover copy, endorsements, author biography, images, and any other materials needed to complete the design. For softcover books, this includes the back cover and spine. For hardcover or more complex projects, it may also include dust jacket flaps, case cover, and endpapers. We’ll collaborate on any final edits and adjustments needed to prepare the cover for your printer.

  • Timing: 1 week
  • Required: Back cover copy (book summary, endorsements, author biography, etc.); author photo; publisher logo; ISBN; retail price
  • Resources and Notes: Use our Word Count Templates to plan how many words may fit on your back cover. Please have all final cover copy proofread before submitting it for design.

Final Approval

You’ll review the final interior and cover files one last time and confirm that everything is approved for production. Once final approval is received, we’ll prepare the completed files for printing and any remaining publishing steps.

  • Timing: 1 week
  • Required: Approved final interior and cover files
  • Resources and Notes: Please review all final files carefully before approving them for production. Changes requested after final approval may require additional time and fees.

eBook Conversion

If your project includes an eBook edition, we’ll convert the final approved book files into a professionally formatted eBook and prepare the file for distribution through major eBook platforms.

  • Timing: 1–2 weeks
  • Required: Final approved book files
  • Resources and Notes: eBook formatting begins after the print edition is finalized so the digital edition reflects the approved content. We’ll provide the completed eBook file for review before final delivery.

Final Files to Printer

Once your print book and eBook are complete, we’ll prepare the final production files for your selected printer or online distribution partner. Final deliverables typically include separate print-ready PDF files for the book interior and cover, a preflighted EPUB file, and a high-resolution JPEG of the front cover for the eBook edition.

  • Timing: 1–2 days
  • Required: Final author approval
  • Resources and Notes: Final files can be provided directly to you or uploaded to your selected printer or distribution platform, depending on your project needs.
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FAQs

Still have a question? Let's clear them up.


Do I need book design services if I plan to sell on Amazon?

If you plan to publish a print book through Amazon KDP, professional book design and typesetting will help ensure your interior meets print requirements and provides a polished reading experience. We can also create a custom book cover designed to meet KDP specifications and stand out in Amazon’s marketplace. If you’re also publishing an eBook, we can prepare a separate, validated eBook file for digital distribution.

Will I own my book design files?

Yes. Once your project is complete, you’ll own the final book files we create for you and can use them with the printer or publishing platform of your choice. We’ll provide the final print-ready PDFs and other completed deliverables included with your project. Native design files can also be provided upon request for future use or safekeeping.

Do you outsource book design projects?

No. Mayfly does not farm out book design projects to subcontractors or offshore production teams. Your project is handled directly by our U.S.-based team of designers and project managers, giving you consistent communication, accountability, and continuity throughout the process.

Do you design books for Amazon KDP and IngramSpark?

Yes. We prepare professional book files for Amazon KDP and IngramSpark, including print-ready interior and cover files that meet their technical requirements. Because you own your final files, you can also use them with other printers or distribution partners as needed.

What information do you need from me to get a custom quote for my book project?

Complete our intake form as thoroughly as possible, including details about your manuscript, book format, design needs, publishing goals, and any additional services you may need. The more information you provide, the more accurately we can prepare a custom estimate for your project. We will get back to you within a day or two.

I don’t live in Minnesota. Can we still work together?

Absolutely. Most of our clients are located outside Minnesota, and we regularly collaborate by email, phone, and video meetings. Cover concepts, page designs, proofs, and other project materials can all be reviewed digitally, making it easy to work together wherever you’re located.

What's the difference between a publisher and a printer?

A printer is responsible for physically producing your book. A publisher oversees the broader process of bringing a book to market, which may include editing, design, production, distribution, marketing, and other publishing responsibilities. Mayfly is a book design company at its core, with additional publishing support services such as ISBN and title registration, Amazon KDP and IngramSpark setup, and printer sourcing.

What are your payment terms, and is there a contract?

If you decide to move forward, we’ll send an Estimate outlining the scope, pricing, and payment schedule for your project, along with our Mayfly Client Terms. Payment terms are typically 50% to begin the project, with the remaining balance due at completion. We accept payment by check, ACH/bank transfer, and credit card. Credit card payments include the applicable processing fee.

How long does the book design process take?

On average, the lifespan of a typical project is roughly 2–3 months, depending on the length and complexity of the book, the services included, and how quickly feedback and materials are provided. Projects that include publishing support may require additional time. Your Estimate will outline the anticipated timeline, and once the project begins, a detailed schedule will keep everyone aligned with milestones and delivery dates.

What's the difference between page design and typesetting?

Page design establishes the visual system for your book’s interior. This includes trim size, margins, body text, headings, chapter openings, lists, photos, captions, tables, charts, pull quotes, sidebars, and other recurring elements. Once you’ve reviewed and approved those design decisions, we move into typesetting.

Typesetting is the process of applying the approved page design throughout the full manuscript, page by page. At the end of this stage, you’ll receive a first typeset proof that closely reflects how the final printed book will appear. Any corrections identified during Author Review are then incorporated before the interior is finalized for print.

What if I already have a cover idea or concept?

That’s a helpful starting point. You’re welcome to share sketches, reference images, mood boards, or AI-generated cover concepts through our Design Form before the project begins. We’ll use those materials to understand the direction you’re drawn to, but we generally treat them as inspiration rather than finished artwork.

AI-generated images can present challenges with originality, image quality, typography, composition, and print production, and they may not translate cleanly into a professional book cover. Our job is to evaluate the concept, identify what’s working, and develop it into a polished, original cover design that fits your book, your audience, and the technical requirements of your printer or publishing platform.

Where do you get the images used for your book designs? Can you create some custom artwork for me?

For most book design projects, we work with licensed stock photography, public-domain resources, or images provided by the author or publisher. Depending on the needs of the project and our initial creative discussion, we may also use AI to generate a custom image or individual image assets that can be incorporated into the final design.

When a project calls for something more specialized, we can also explore custom illustration or photography and, when appropriate, bring in an illustrator, photographer, or other creative specialist.

Can you finish the rest of my cover if the front cover is already finished?

Yes. If your front cover is complete and ready for production, we can build the remaining cover components around it, including the back cover, spine, jacket flaps when needed, and the final print mechanicals required by your printer. We can also add the barcode and make sure the completed cover file is properly sized and production-ready.

Where can I find a copyeditor or proofreader?

Mayfly does not provide copyediting services, so your manuscript should be fully copyedited before it is ready for our design process. If proofreading is still needed, we can offer that service through one of our trusted editing partners.

Do you proofread my book during the design process?

Your manuscript should be fully copyedited and proofread before book design and typesetting begin. While our designers may flag obvious errors they notice along the way, proofreading is not part of the design work itself. Our process does include proof-review stages after typesetting, giving you an opportunity to review the formatted book and identify any remaining corrections before final approval.

How should I provide images for my book?

Please provide all final, high-resolution images as separate files and use clear placement callouts in your manuscript to indicate where each image should appear. If captions are needed, place them directly after the corresponding callout. Our Manuscript Prep Checklist includes detailed instructions for preparing images, captions, design notes, headings, and other manuscript elements before production begins.

What about the copyright page? Do I need one?

Yes, most books should include a copyright page. We can provide a template you can customize with the information appropriate for your book, such as copyright ownership, ISBNs, Library of Congress Control Number (LCCN), publisher information, credits, and ordering or contact details. Our publishing support services can also help with ISBN and title registration, LCCN applications, and other publication setup needs.

What is an ISBN, and how do I get one?

An ISBN, or International Standard Book Number, is a unique identifier assigned to a specific edition and format of a book. If you publish your book in multiple formats, such as paperback, hardcover, and eBook, each format typically requires its own ISBN. If your book is intended only for private distribution and will not be sold or distributed through retail or library channels, an ISBN may not be necessary. We can help determine what your project requires and obtain and register ISBNs as part of our publishing support services.

Should I also buy a barcode? Is this something you can help me with?

There’s no need to purchase a barcode separately. If you’re publishing through Amazon KDP or IngramSpark using print-on-demand, we recommend using the barcode supplied by the platform as part of its cover template. If your book is being printed elsewhere and requires a barcode, we can generate one using your ISBN and retail price and incorporate it into the final cover design at no additional charge.

I need help writing the content for the back cover of my book. What is an average word count I should aim for?

For a typical 6 × 9″ book, roughly 250–300 words is a good target for back cover copy, though the final amount depends on the design and whether you’re also including endorsements, an author bio, photos, a barcode, or other elements. For books with a dust jacket, approximately 150–200 words per flap is usually a good starting point. We’ve also created a helpful guide here for several common book sizes to help you see how different amounts of copy fit on the page.

How do I register my book with the Library of Congress?

If your book qualifies, we can help you apply for a Library of Congress Control Number (LCCN) as part of our publishing support services. We’ll guide you through the information needed and handle the application process so the LCCN can be included on the copyright page before publication.

How do I get my book on Amazon? Can you help?

Yes. To publish a book on Amazon, you’ll first need an Amazon KDP account. As part of our publishing support services, we can help set up your title, prepare and upload the final book files, review platform-generated proofs, and guide you through the steps needed to make your book available for sale.

Will Mayfly keep my project files archived after the project is complete?

You own the final book files created for your project, and native design files can be provided upon request. Mayfly does not provide long-term file archiving, so we recommend keeping your own secure backup of all final and native files after the project is complete. We cannot guarantee that project files will remain available indefinitely.